HCES, SHOWS MILK EMERGING AS INDIA'S TOP FOOD SPEND ITEM, BOTH IN RURAL AND URBAN , HOW IT MAY DEALT WITH A REVOLUTION WITH TRANSFER TECHNOLOGY (AI)

Milk is a food item which is liked most and are spending high, so focus needs to shift from hiking procurement prices to lower production costs at the entry which may sustain consumers demand and farmers ensured availability at the foot steps. On the survey of expenditure related to household consumption shows that in rural as well as in the urban areas the monthly value of milk and the diary products consumed by an average person is ahead of the vegetables, fruits, cereals, eggs, fish and meat, edible oil, spices and pulses. The survey data showing it for milk Rupee 466 , fruits rupees 246,vegetables rupees 245 cereals rupees 235 , egg, fish and meat rupees 231 , edible oil rupees 153 , spices  rupees 138 and pulses rupees 90 from the above survey data it is clear that the everage Indian is spending more on milk, viewed a superior food and is a good news for the diary industry, especially farmers but this could face headwinds from the two sources the first related to consumers demand itself from inflation, the all India modal price of milk has gone up from rupees 42 to rupees 60 per litre in the last five years according to the department of consumers affairs and the second related is pertinent to the cost of fodder, feed and the raw materials/ingredients, as these have increased significantly, and inturn, pass through the same to the consumers. As such law of limitations must have adequate consideration for the both ways and it is necessary to assess as to how much more the consumers can pay for milk without it causing demand destruction. If farmers incomes are to be raised without shrinking domestic demand and eroding the global competitiveness of the Indian diary industry, the only solution is to reduce the cost of milk production and how it may be achieved to boost milk yield per animal through genetic improvement and new breeding technologies. As for as other consideration of the challenges required for this production it is impossible to come down heavily on the increase however normal breeding route, whether natural or via artificial insemination would result in good for future probability and five to seven times every third artificial insemination may bring fifty percent of these female, however with the use of sex sorted semen there is a ninety percent probability of only female calves being born. The Gir cows born through in vitro fertilization and embryo transfer technology as per procedures are being taking place in vitro and objective of the bovine breeding centre is to breed a nucleus herd of HGM bulls and cows, whose superior semen and in vitro fertilised embryos frozen at minus 196 degrees Celsius could be used for AI or transferring into the animals of the farmers. The said technology will work at farmers doorsteps and it is better in resulting the good productivity of the required fat and less maintenance costs and lower feeding contents. At present the system maintained by the organisations working on the captioned subject of Milk diary products the state of Himachal pradesh is depending upon the fodder collection from the neighboring state of Punjab from. where the transportation charges are costing more than required for which the farmers of the state must have cultivation for the rich green fodder grasses in addition to the leaves of the fodder grass trees where in, genetics apart, intervention is required to cut feeding costs of the animals and this should be done by the farmers by cultivating high yielding protein rich green fodder grasses and reducing reliance on expensive compound cattle feed and oil meal concentrates.