FREEDOM OF SPEECH DOESN'T GRANT LICENSE TO EXPLOITATION, FOR COMMERCIAL GAIN, AS PER DECISION OF THE BOMBAY HIGH COURT AND PROTECTED THE PERSONALITY RIGHTS OF THE PLAINTIFF AGAINST ANY WRONG FUL EXPLOITATION.

The Bombay High Court passed ex-parte order on a copy right suit filed by Arijit Singh against the Artificial intelligence platforms and others for violation of personality rights. The suit stated how various third parties have been misusing his personality traits. And his lawyer informed the court that the Artificial intelligence creators and various platforms used his voice, photo and name, and some websites were being run in his name and all without his permission. The court expressed shock about the manner in which celebrities, particularly performers, such as Arijit singh are vulnerable to being targeted by the unauthorised generative Artificial intelligence content for which justice stated that these defendants are attracting visitors/drawing traffic to their websites and/or Artificial intelligence platforms by capitalising on the plaintiffs popularity and reputation, thereby subjecting the plaintiffs personality rights to potential abuse. These defendants are emboldening internet users to create counterfeit sound recordings and the videos that misuse the plaintiffs character and identity and the bench ordered various entities to remove content that violates the personality rights of Arijit singh. The decision taken on the Arijit singh plea has been concluded with the observation , thought freedom of speech &expression allows for critique and commentary, it doesn't grant the license to exploit a celebrity's persona for commercial gain this court is inclined to protect the plaintiff against any wrongful exploitation of his personality rights. The order will apply to (1) Unauthorised use of any of Arijit singh personality taints in any form or media, including online platforms, publications advertisements, promotional materials merchandise, domain names. (2) Any commercial attempt, creating or using Artificial intelligence voice, models, or voice conversion tool, synthesied voices are digital avatars (3) Any format in physical medium or virtual medium such as websites, metaverse or social media.